2026 Activity Plan

Workshop Program

Local Accommodation and Tourist Developments**
21 March 2026 – 16:00
Elvino Pereira Auditorium

Program

1. Tourism Strategy 2027
   Presentation of the main guidelines of the national tourism strategy, highlighting priorities and goals for the coming years.
2. Tourism Management in Low-Density Territories
   Analysis of challenges and opportunities in tourism management within low-density areas.
   Includes a case study from the Beiras and Serra da Estrela Region (TBD).
3. Nature Tourism Trends
   Overview of current visitor profiles, emerging market trends and new opportunities within nature-based tourism.
4. Tourist Developments
   Legal framework, project types and best practices for implementation.
5. Local Accommodation and TER – Practical Tips
   A set of useful guidelines for operators or new investors, focusing on requirements, optimisation and differentiation.
6. Accommodation in Mação
   Presentation of the current accommodation offer in the municipality, including numbers, distribution and growth potential.
7. Mação – Land of the Blue Mountains
   Introduction to the local identity, natural resources and distinctive features of the Mação territory.
8. Ocreza Valley – Rock Art
   Highlight of the archaeological heritage as a unique tourism asset capable of enriching visitor experiences.
9. Rotas de Mação (Mação Routes)
   Presentation of the main thematic routes and trails and how they integrate with the local tourism offer.
10. Strategic Overview
    Conclusion with the key alignment points and an integrated strategic vision for tourism development in the municipality.

Event LINK - Pics

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